About Bianca
Built in the garage. Tested in the wild.
I'm a BC-raised, Calgary-based content creator and the founder of Bianca Gabriel Media — a studio built around real adventures, honest storytelling, and content that actually moves people.
My Story
It started with a Crosstrek and a love for adventure.
I grew up in the Lower Mainland of British Columbia, surrounded by mountains, ocean, and the kind of landscape that makes you want to get outside and explore. The love of adventure came early. The camera came later.
What started as personal documentation grew into Bianca Gabriel Media, a creator-led brand that I run from start to finish. I develop the ideas, plan the content, script, film, edit, publish, promote, manage partnerships, and handle the business behind every project.
Ruairi is a regular part of the channel and brings a different strength to the content. He handles much of the fabrication, technical work, problem-solving, and hands-on build work that goes into our vehicle projects and adventures. Together, we document the process as it actually happens, from the first idea to the finished build and the real-world test. In 2026, we moved from Vancouver to Calgary, trading the coast for the Rockies and a whole new backyard to explore. Today, Bianca Gabriel Media creates automotive, off-road, camping, and outdoor lifestyle content across YouTube, Instagram, Facebook, and TikTok, while partnering with brands that fit naturally into the way we build, travel, and spend time outdoors.
Brand Mission
Real content. Real adventures. Real results.
My mission is simple: create content that earns trust. Every build I document, every trail I run, every product I recommend — it's because I've used it, tested it, and believe in it. That's the standard I hold myself to, and the standard I bring to every brand partnership.
Authenticity
I only partner with brands I genuinely use and believe in. My audience trusts me because I've never compromised that.
Quality
Every piece of content — from a 30-second Reel to a 20-minute YouTube build video — is produced to the highest standard I can deliver.
Real-World Testing
I don’t just feature products, I use them in the situations they’re actually made for. Builds, trails, camping trips, and everyday use all become part of the test.
What I Create
Four pillars. One authentic perspective.
Automotive
Builds, mods & honest reviews.
From Crosstrek builds to Tacoma overland setups, I document the full process, from planning and fabrication to installation, real-world testing, and the final verdict. No paid opinions.
Off-Road
Trail runs, technical terrain & recovery.
We take our vehicles beyond the pavement, documenting trail runs, technical terrain, recovery, and the gear that helps us get there and back safely.
Camping & Overlanding
Life off the grid.
Rooftop tents, camp kitchen setups, overlanding routes, and campsite reviews. I cover the full experience of living out of a vehicle across some of Canada's most stunning backcountry.
Lifestyle
The culture behind the adventure.
The people, places, gear, and everyday moments behind the builds and trips, including the parts of the journey that don’t fit neatly into a trail run or build video.
1000+
youtube subscribers
289K+
monthly views
148K+
Monthly social reach
6.2%
Engagement rate
90%
can + US Audience
44%
Audience 25–44
Find Me Online
Where I create.
@itsbiancagabriel
My most engaged audience — behind-the-scenes, Reels, and daily adventure content.
Follow →YouTube
@itsbiancagabriel
Long-form build videos, trail runs, and in-depth gear reviews.
Follow →TikTok
@itsbiancagabriel
Short-form builds, trail clips, and trending outdoor content.
Follow →Want to work together?
I'm always open to partnerships with brands that align with authentic outdoor and overlanding experiences.